Mass GroceryColombia
Hard discount chain in Colombia that transformed its supply operation with Celes, reducing stockouts by 32% and recovering lost sales.
The Challenge
In the hard discount format, every stockout is a sale that can't be recovered and every unit of excess inventory erodes an already tight margin. Tiendas Ísimo needed to move from reactive, manual planning to a system that could anticipate real demand at every store, every day.
The Solution
Celes deployed its full platform: daily forecasts by store and SKU, automated DC-to-store replenishment aligned with projected demand, and optimized purchase orders that eliminate overstock without risking availability.
Results
-32%
Stockouts
+70%
Lost sales recovered
-25%
Total inventory
“Celes took us from firefighting to anticipating demand. Today we make decisions with data, not intuition.”
Planning Team
Tiendas Ísimo
Solutions Implemented
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