Retailers and suppliers planning from the same forecast
CelesLink connects retailers with their suppliers inside Celes — so both can plan, optimize, and execute from a single source of truth.
CelesLink is CPFR built on a single forecast
CPFR (Collaborative Planning, Forecasting and Replenishment) is the practice of retailer and supplier planning demand together instead of each forecasting on their own and negotiating afterwards. It has been in the supply chain handbooks for twenty years and rarely works, because it requires sharing a forecast almost nobody has at SKU and store level, and keeping it current.
CelesLink starts from that forecast, which already exists in the retailer's Celes, and shows it to the supplier with the detail needed to plan production and deliveries. The supplier confirms capacity, flags constraints and coordinates promotions on the same plan. The retailer gets fewer returns and more availability; the supplier produces against real demand and improves its fill rate. Supplier collaboration stops being a monthly meeting and becomes a shared plan that updates itself, the same number that feeds purchase orders and the S&OP process.
A shared demand plan between retailer and supplier
The retailer shares access to their Celes instance with their suppliers. The supplier sees the forecast at the SKU × Store level, understands planned promotions, and can anticipate real demand for their products — not the internal estimate they calculate separately.
Suppliers optimize inside the retailer's Celes
Suppliers don't just receive information — they plan and optimize inside the system. They can adjust their production and delivery plans based on the retailer's real demand, communicate availability constraints, and coordinate promotions directly.
Delivery confirmed — SKU 4410
Availability · Mar 15
Summer campaign coordinated
Promotion · Uplift +22%
Extended lead time — SKU 7823
Constraint · +3d
No emails. No spreadsheets. No parallel versions.
Today, retailers and suppliers exchange information via email, calls, and Excel files with different versions of the forecast. CelesLink eliminates that friction — both parties work from the same plan, in the same system, in real time.
Value for both sides.
- 01
Fewer returns.
The supplier produces and delivers what the stores are actually going to sell.
- 02
Higher availability.
The supplier anticipates demand and prepares — instead of reacting.
- 03
Better-executed promotions.
Retailer and supplier coordinate on the same plan, not on assumptions.
- 01
The retailer's forecast, not your own estimates.
Direct access to the real forecast at SKU × store level.
- 02
Better production planning.
Producing against real demand cuts waste and improves fill rate.
- 03
Direct coordination.
Communicate constraints, confirm deliveries and coordinate promotions in one place.
CelesLink + Autopilot: autonomous collaboration.
When a supplier reports a delay, Celes Autopilot automatically adjusts safety stock, reallocates inventory, and activates substitutions — with no human intervention required on either side.
Learn about Celes AutopilotFrequently asked questions
What is CelesLink?
It is the Celes module for retailer and supplier to plan on a single demand plan. The supplier sees the retailer's forecast with the detail needed to plan production and deliveries, confirms capacity, flags constraints and coordinates promotions in the same place.
What is CPFR and how does it relate to CelesLink?
CPFR (Collaborative Planning, Forecasting and Replenishment) is the practice of planning demand jointly between retailer and supplier instead of each forecasting separately. CelesLink is CPFR built on a forecast that already exists at SKU × store × day level, which is what is usually missing for CPFR to work.
What does the supplier gain?
Direct access to the retailer's real forecast instead of its own estimates, better production planning, fewer returns and a better fill rate, and a direct channel to communicate constraints and confirm deliveries without email chains.
What does the retailer gain?
Higher availability, because the supplier anticipates demand and prepares; fewer returns, because it produces and delivers what the stores will sell; and better-executed promotions, because both coordinate on the same plan rather than on assumptions.
Does the supplier need to install anything or have Celes?
No. The supplier accesses CelesLink from the retailer's platform, with permissions limited to its own products. It needs no Celes license of its own and no mandatory integration, although it can integrate to automate confirmations.
Want to connect your supplier network?
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