Pharmacy & HealthColombia
Pharmacy chain in Colombia ensuring continuous medication availability while freeing up working capital with Celes.
The Challenge
Cruz Verde had to resolve a constant tension: ensuring no patient goes without their medication — especially chronic treatments — while at the same time freeing up working capital trapped in inventory excess spread across hundreds of stores.
The Solution
Celes implemented differentiated forecasts by product type, with higher safety levels for critical and chronic medications and inventory optimization for the rest of the catalog. The result: availability where it matters, financial efficiency everywhere else.
Results
22%
Inventory Reduction
35%
Fewer Lost Sales
96%
Automated Replenishment
“Celes equals precision.”
Diana Molano
Deputy Commercial Director, Cruz Verde
Solutions Implemented
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