Specialty RetailColombia and ArgentinaPuppis: Unified Supply Chain for 70+ Stores in LatAm
Leading pet retail chain in Latin America. Operates in Colombia and Argentina with over 70 stores, using Celes as the single supply chain platform across both countries.
Results
- Countries operating
- 2
- Stores optimized
- 70+
- Automated replenishment
- 100%
The Challenge
Puppis is growing rapidly in two countries with completely different market dynamics, suppliers, and logistics. Pet food — its main category — demands frequent and precise replenishment: a stockout means losing the customer to a competitor. Managing all this manually across 70+ stores in Colombia and Argentina was unsustainable.
The Solution
Celes became Puppis' single supply chain platform across both countries: demand forecasts by store, day, and SKU adapted to each market; automated purchase orders to local and international suppliers; and intelligent replenishment from each country's distribution centers.
“With Celes, we moved from reactive decisions to a data-driven planning process that lets us anticipate real demand.”
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