FashionMéxico
Maja Sportswear is a Mexican sportswear brand that has grown from 15 to over 90 stores, navigating the complexity of planning a rapidly expanding product offer.
The Challenge
Maja's rapid growth — from 15 to over 90 points of sale — made manual planning unsustainable. Forecasting demand accurately, managing seasonal peaks like Christmas and Father's Day, and automating purchase order generation and distribution became critical priorities to sustain expansion without sacrificing availability or efficiency.
The Solution
Celes is implementing its demand planning, purchasing, and distribution platform across the Maja Sportswear network in Mexico. The system centralizes store-level sales data to generate accurate forecasts that account for fashion industry seasonality, automating purchase orders and store replenishment.
Solutions Implemented
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